One of our prestigious clients who is into "Travel & Tourism" is looking for experienced "Head of Marketing" to join their team immediately.

SALARY: Negotiable

ROLES & RESPONSIBILITIES:

• 360 Degree conceptualization & development of strategic marketing campaign as well as campaign content.
• Navigating a team comprising graphic designers, PPC & SEO specialists, & web developers to achieve the planned outcome of the marketing campaigns.
• Planning, sourcing, & coordinating PR & media related campaigns & activities in the key markets of the organization.
• Strategic content management, development, & distribution across different digital channels & platforms. E.g. social media calendars, blog, & vlog material, press releases, newsletters, & articles, conceptualized, EDM, etc.
• Liaising with third party suppliers, resort partners, advertising, PR, & media agencies for joint marketing initiatives.
• Initiating & conducting collaborator, influencer, & affiliate marketing activities.
• Working closely with the sales department to execute tactical marketing campaigns to consistently reach targets.
• Leveraging, monitoring, & enhancing the social media platforms for brand building, new opportunities, growth in the audience as well as meaningful lead generation.
• Monitoring & quality analysis of all the marketing campaigns launched across all platforms to ensure the marketing team meets the KPI in relation to lead generation, brand image, brand awareness, credibility, & producing relevant ROI reports.
• Working closely with the web development team for continuous improvements to the website based on evolving customer journeys.
• Ability to transform the brand identity to one that revolved around sustainable tourism within the next quarter.

QUALIFICATIONS & EXPERIENCES:

• Bachelors Degree in Marketing & Communication or relevant field.
• Minimum 4 years experience in a similar role & with similar responsibilities.
• Travel & Tourism industry experience would be an added advantage.
• A proven track record of implementing strategic 360 degree digital marketing & PR campaigns.
• Understanding of the principles & instruments of sustainable tourism management skills.
• Hands on experience with varied marketing related software & tools (Adwords, Google Analytics, Ads Manager).
• In depth knowledge of SMM, SEM, & SEO, techniques, fundamentals, & trends.
• Up to date with the latest trends & best practices in digital & traditional marketing.
• Excellent communication skills, networking abilities & teamwork.
• Conceptualized creative writing skills both sales oriented & persona oriented.
• Strong organizational, analytical & result driven thinking.

HOW TO APPLY:

If you are interested, please forward your CV to, This email address is being protected from spambots. You need JavaScript enabled to view it.

(Please use the same vacancy name for your subject title for better visibility of your email.)