Our client is a leading "Software Development" company is looking for an experienced "Digital Marketing Specialist" to join their Colombo team immediately.

SALARY: Negotiable

ROLES & RESPONSIBILITIES:

Your role as a Digital Marketing Specialist is to design, create, and deliver marketing programs to support the expansion and growth of the company’s service and products. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

This role requires an in-depth knowledge of software solutions and market goals. Proficiency in graphics, web advertising, social media, and web development is a must.

• Developing, managing, and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development, and execution of digital programs and campaigns, including online advertising, website strategy and design, social media, and deliverables.
• Interfacing with marketing communications functions, as well as PR, events, and business product marketing teams.
• Leading ongoing management of digital touchpoints, including company website and social networking landing pages.
• Managing digital marketing campaigns, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In-depth knowledge of SEO and AdWords programs.
• Presenting recommendations to Chief Marketing Officer.

QUALIFICATIONS & EXPERIENCES:

• Bachelor’s degree or diploma in Graphics related field.
• Minimum 2-3 years of experience working in Digital Marketing.
• Experience within the Telecommunications or High-Tech industry will be an added advantage.

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• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Proficient with Adobe Photoshop, Illustrator, InDesign, AfterEffects, FrameMaker, Dreamweaver, HTML5, CSS3, Etc.

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• Effective time-management skills to meet tight deadlines in a fast-paced environment.
• Excellent attention to detail and analytical skills.
• Excellent interpersonal, communication and management skills are a must.

HOW TO APPLY:

If you are interested, please forward your CV to, This email address is being protected from spambots. You need JavaScript enabled to view it.

(Please use the same vacancy name for your subject title for better visibility of your email.)